Kristof Decloedt
Founder & CEO
Army veteran, entrepreneur, and self-taught AI/SaaS innovator. Former VA healthcare leader; now focused on simplifying powerful tools for small business with playbooks, templates, and revenue systems.
About Us • Founder-Led
About Build-A-Brand Worldwide
We’re a founder-led team focused on conversion-first creative and reliable systems. Launch high-converting websites & funnels, manage CRM & conversations, automate email/SMS, run bookings, collect payments, and measure growth in one login.
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All-in-one stack. Sites, funnels, CRM, automations, email/SMS, bookings, payments.
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Creative that converts. Clean copy, clear offers, and friction-free UX.
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Faster launch. Templates, playbooks, and scoped services when you want help.
4 Founders
Vision • Creative • Systems • Education
10+ Core Apps
Under one login
1 Platform
From lead to revenue
The Story
Build-A-Brand combines branding, marketing ops, and simple automation. We help founders ship clean pages and focused funnels, centralize CRM and conversations, and scale campaigns that are measurable from click to cash.
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Clarity over noise. We cut the extras and focus on what moves revenue.
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Craftsmanship. Thoughtful copy, clean design, dependable workflows.
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Education-first. We explain the “why” so teams run confidently after launch.
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Long game. We build assets and relationships that last.
What to Expect
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Honest guidance. If you don’t need it, we won’t recommend it.
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Right-sized scope. Clear deliverables and tidy handoffs.
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Founder attention. We stay engaged end-to-end.
How We Work
Every project starts with alignment on goals and positioning, then we ship a simple plan and build the assets that matter.
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Catalyst Call — discovery + plan so the offer, pages, and follow-up match your goals.
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Right-sized Scope — clear deliverables, tidy handoffs, and training.
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Measure — dashboards for leads, conversions, and revenue.
Leadership
The Team Behind the Platform
Illy Cartier
Co-Founder • Creative Director
Entrepreneur and fashion designer. Leads creative direction and visual identity, bridging culture with clean, conversion-ready presentation so brands look premium and sell with confidence.
Nicole Klingenberg
Partner • Brand Strategy & Clarity Coach
16 years in high-performance marketing and sales. Leads offer clarity and revenue road mapping, turning messy ideas into simple positioning and sales assets that move the business forward.
Katie Wilber
Partner • Education & Automation
Educator turned entrepreneur. Simplifies complex systems into clear, brand-fit automations and step-by-step journeys that feel effortless to customers and measurable for the business.
Ready to brand, monetize, and grow?