Brand Identity and NAP
We validate name, address, phone, hours, and links everywhere your brand appears.
Build-A-Brand Worldwide Online Presence Audit
One report to optimize your branding systems: lead capture, local presence (Google Business Profile), reputation, and conversions.
Benchmark your brand infrastructure, Google Business Profile and listings, reviews, website performance, and search visibility. Get a clear scorecard and a prioritized action plan to turn attention into appointments and sales.
Get My Brand Audit Report✓ No Credit Card • ✓ Actionable Plan Included
73%
Have Inaccurate Listings
34%
Average Overall Score
85%
Miss Lead Opportunities
23
Platforms Not Listed
Actionable Scorecards
See exactly where your brand stands, then what to fix first.
- Brand Presence Score with pillar breakdowns
- Color coded priorities with quick wins
- Clickable tasks you can implement or assign
Local Branding Signals
Grow visibility in Maps by aligning brand, content, and proximity.
- GBP category and attribute tuning
- Photo and post cadence that earns actions
- Directory cleanup for NAP consistency
Trust and Conversion
Brand reputation and UX optimizations that turn views into bookings.
- Review velocity and reply playbooks
- Branded website UX and Core Web Vitals
- Funnels, pixels, and attribution tracking
How the Build-A-Brand Worldwide Audit Works
Fast, simple, and focused on impact. Here is what happens after you request your audit.
1
Share your brand details
Tell us your business name, website, service area, and goals. No Google Business Profile yet? We include setup guidance.
2
We evaluate your online presence
We review categories and keywords, GBP content, photos and posts, reviews, listings (NAP), website UX and CWV, and analytics.
3
You get a prioritized action plan
Receive a concise report with quick wins and next steps. If you want help, our team can implement fixes for you.
What is a Google Business Profile?
A Google Business Profile (GBP, formerly GMB) controls how your brand appears on Google Search and Maps. When it is fully optimized, people can find accurate info, call or message you, view photos, read reviews, and take action right from the results.
Your GBP complements your branded website by increasing visibility in the local map pack. Service area brands can rank without publishing a street address.
What We Analyze in Your Brand Audit
Swipe on mobile or use the arrows to browse each component.
GBP Categories and Attributes
Dial in primary and secondary categories plus attributes that trigger the right searches.
Visual Assets: Photos and Video
Cadence and quality that increase views and actions.
Posts, Offers, and Promotions
Content patterns that drive taps, calls, and bookings.
Products and Services
Structured items with clear benefits and pricing cues.
Reviews and Replies
Star rating, velocity, sentiment, and response playbooks.
Directory Coverage
35+ platforms scanned for duplicates, gaps, and inconsistencies.
Branded Website UX and CWV
Load time, layout stability, and conversion friction.
Local Keywords and Radius
Positions by area and competitor gaps.
Schema and Internal Links
Structured data and architecture that aid discovery.
Six Brand Building Pillars We Optimize
Every pillar includes a visual score and the exact fixes to grow rankings, calls, and bookings.
Brand Infrastructure and Lead Capture
Phones, chat, booking, and tracking aligned to your funnel.
Status
Needs Attention
Many brands miss critical engagement tools.
- Text enabled phone and missed call text back
- Chat widget and branded booking flow
- Event tracking with GA4 and pixels
- CRM, email, and SMS readiness
Branded Website Experience and Performance
Core Web Vitals, speed, mobile UX, and security on your brand site.
Status
At Risk
Sub 3 second loads and clean UX usually drive more leads.
- Page speed and mobile breakpoints
- SSL and security headers
- CTA placement and friction audit
- Heatmap and scroll depth
Local Brand Presence: GBP and Listings
Categories, attributes, photos and posts, reviews, and NAP across 35+ directories.
Status
Good, Improve
Solid base with room for growth.
- Primary and secondary categories with attributes
- Photo and video cadence
- Posts, offers, and products or services
- Q and A optimization
Brand Reputation and Social Proof
Ratings, reply rate, sentiment, and review velocity.
Status
Improve Fast
Steady requests and fast replies build trust.
- Cross platform review analysis
- Reply templates and escalation rules
- Automated review asks
- Showcasing social proof
Brand Content and Authority
Pages, internal links, schema, and topical coverage.
Status
In Progress
Expand topical depth to grow radius.
- Topic clusters and interlinking
- Service and geo landing pages
- Schema markup
- E E A T signals
Brand Conversion and Analytics
Events, pixels, goals, and funnels you can actually use.
Status
Strong
Clarity on what works helps you scale with confidence.
- Lead source attribution
- Call and form tracking
- Offer and funnel performance
- Dashboards and alerts
Brand Presence Score (Preview)
Below is a sample of the scorecard you will receive. Your PDF includes section scores, color coded priorities, a task checklist, and before and after benchmarks.
Overall Score
81%
Preview
Needs Improvement
This preview blends visibility, experience, and conversion signals. Your live report is tailored to your vertical and goals.
Keyword and On Page Signals
Healthy keyword placement that reads naturally without stuffing.
What We Would Fix First
You will also receive a printable PDF and a spreadsheet checklist with due dates and owners.
Google Overview Analysis (Preview)
Your Google Business Profile drives discovery in Maps and local results. This preview shows what we grade and what optimize means.
GBP Score
78%
Preview
What moves this score?
- Profile completeness including categories, attributes, hours, and links
- Photo cadence and quality for people, place, and products
- Review velocity and response rate
- NAP consistency across directories
Good
Needs Review
Missing or Bad
What Optimize Means with Build-A-Brand Worldwide
We configure and maintain your GBP so it earns visibility and actions.
- Correct primary and secondary categories plus relevant attributes
- Offer posts, products or services, and coverage for Q and A
- Photo and video cadence with solid EXIF practices
- Review request automations and reply templates
- Directory cleanup for duplicates, missing listings, and mismatches
What Could Fixes Be Worth?
Adjust the inputs or use our example numbers to estimate added revenue and profit from optimizing your brand online.
Current Leads / Mo
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Projected Leads / Mo
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Added Revenue / Mo
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Added Profit / Mo
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Formula: searches × CTR × conversion = leads. Added revenue = (new leads − current leads) × average value. Profit uses your margin percentage.
Online Presence Audit — FAQ
Is this only about Google Business Profile?
GBP is a core part of local presence, but we also assess brand infrastructure, listings, reviews, branded website UX and Core Web Vitals, content, and analytics. How Build-A-Brand Worldwide helps: our platform centralizes GBP posts, review requests, listings sync, website chat and booking, and dashboards so you can manage everything in one login.
How long does the audit take?
Most reports are delivered within 30min. Multi location brands may take longer if access or data is incomplete. How we help: we provide a clear PDF and a prioritized checklist, plus optional implementation sprints to execute fixes quickly.
Will you implement the fixes for us?
Yes. You can choose full service or a focused sprint. How we help: GBP optimization, listings cleanup and sync, review automation, content updates, UX and speed improvements, and conversion tracking are available as add ons inside Build-A-Brand Worldwide.
What do you need from me?
Business name, website, service area, and if available access to GBP and analytics. No credit card is required for the audit. How we help: our guided intake form collects what we need and our team can assist with GBP verification or access when required.
How fast can we see results from GBP improvements?
Many brands notice lift in views and actions within 2 to 6 weeks as new photos, posts, and category updates are indexed. Listings cleanup and reviews typically build momentum over 60 to 90 days. How we help: the platform schedules posts, automates review requests, and tracks actions so you can see changes in your dashboard.
Do I need a physical address to rank on Google Maps?
No. Service area businesses can hide their address and still rank. Proximity, relevance, and prominence drive results. How we help: we configure service areas correctly, select accurate categories, and guide content that improves relevance and prominence.
Does this replace a full SEO program?
It is the foundation and gives you fast wins plus a roadmap. Many clients add ongoing content and conversion optimization after initial fixes. How we help: Build-A-Brand Worldwide offers content calendars, site updates, and analytics so you can iterate with data.
Can you handle multi location branding?
Yes. We manage GBP and listings at scale. How we help: location templates, bulk posts, per location review management, and location pages ensure consistency while allowing local personalization.
What KPIs will you track for us?
Map views, search impressions, calls, website taps, direction requests, bookings, lead source attribution, conversion rate, and revenue or appointment value. How we help: dashboards inside Build-A-Brand Worldwide combine GBP Insights, GA4, call tracking, pipeline value, and ROI calculators.
Why Build-A-Brand Worldwide?
We combine brand building with local SEO and conversion design so you can scale with clarity. How we help: one login for CRM, automations, reviews, websites and funnels, chat and SMS, analytics, and AI agents, plus hands on services when you want execution.
Ready to Grow Your Brand?
Get your Build-A-Brand Worldwide Online Presence Audit with interactive scoring and a prioritized action plan.
Get My Free Audit Now⚡ Actionable Insights • Expert Consultation Available
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